Ideal for: One stroke of False Lash Effect Mascara, and it's easy to see why beauty editors are obsessed. Now, our cult-classic, best lengthening mascara comes in an ultra-dramatic shade, Raven Black. If big eyelashes are your goal, False Lash Effect Raven Mascara gives you your fullest flutter yet, mimicking the effect of falsies with zero fuss. All you need to do is sweep and go.